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16th Jan, 2012  |  General News

Kentech launches a refreshed brand

Kentech CEO, Sarah Kent, announces the launch of Kentech's refreshed brand.   On behalf of Kentech, I would like to wish you and your family a very safe and prosperous 2012. I am sure that this year will be another exciting year and will present us with many new challenges and opportunities. I am pleased to announce, that we have refreshed the Kentech brand and that as part of this initiative we have launched our new website.  Whilst we have updated the overall look of the Kentech identity, we continue to share the same values and commitments to our employees, clients and partners.

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TAGS: #Branding  #Communication  

15th Jan, 2012  |  General News

The importance of branding and what this means for Kentech

Joanne Hennigan, Kentech's Group Marketing Executive, expands on the thinking behind Kentech's new brand.    Kentech was founded in 1993 and over recent years has grown both in size and stature. In 2011, the management team took the decision to embark upon a refinement of our brand image, which has now undergone a significant transformation, whilst still retaining the elements that make it identifiable to us. The new identity had to satisfy all of the existing expectations of what our original mark stands for...while simultaneously moving the brand forward.

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TAGS: #Branding